Social Media Analytics and Strategy

Analytics Keep Track of Progress

Analytics are important because it helps your business understand if it's properly engaging its audience or attracting the right people. Analytics help your business understand how many people are (for example) visiting your sites on a monthly basis. 

You can look at analytic reports to see if progress is or isn't being made. Social media analytic tools help you see the bigger part of the whole picture. It's comparable to being on a rooftop, looking down on your audience. 

What are some of the best tools to track analytics? As far as usability and budget concerns go, HootSuite and Google Analytics are by far the most popular and I highly recommend them both. 

Google Analytics and HootSuite Basics

Adjust Your Strategy When Necessary

After evaluating analytics, you may find that revisions need to be made. Maybe you aren't effectively reaching your target audience and need to make an adjustment or two.




Re-write your social media strategy based on the evaluation of your social media analytics. Make a list of things that worked, things that didn't work and a list of things that need to be improved.

In order to make improvements, make a list of goals for the following week, month or whatever the period you tracked was.

How to Keep Your Target Audience Engaged 

Social Media and Growing Businesses

Online Users Are Using Social Media Now More Than Ever

Why is this important to growing businesses? 

For starters, social media helps get the word out about your business and helps enhance your credibility. What's even more significant is that social media helps build a concrete relationship with the business and its target audience. In order to form and sustain a concrete relationship with your target audience, your business must give the audience a reason to care about the content you post. Your audience will respond better if you talk with them, not at them.

More than 73 percent of small business owners are using social media sites. How are they using these platforms? For the most part, their goals are to expand brand awareness, establish trust, increase website traffic, give their business a unique identity and to communicate and interact with their audience.

Social media can enhance a business in a way that other marketing strategies can't.

Other media platforms such as Instagram and Pinterest also give businesses a chance to reach new audiences. With hundreds of millions of eyes glued to a computer or mobile screen, why not utilize social media marketing? In a digital world, small business owners should consider focusing their marketing dollars to inbound marketing rather than outbound marketing.


Basic Tips for Social Media Success